SEO
Being found by the people already looking for what you sell. Not ranking first for a phrase nobody searches.
What we measure
Rankings are a means. We measure enquiries: how many people reach you through search, and how many of those get in touch. A first place that brings no customers is a first place that costs money to hold.
Three things, in this order
1. Can the site be found at all
The technical work comes first, because nothing else works without it. Can a search engine fetch your pages, understand what they are about, and tell which is the original when two look alike? Is the site fast enough on a phone on mobile data? It is rarely the interesting part of the job, and it is usually the part that moves first.
2. Does the content answer what is being searched for
A page about "marketing" competes with the entire industry. A page about the thing your customers actually type competes with far fewer. We find the searches where you have a chance and where the person searching is close to buying.
3. Do the pages hang together
Internal links tell both people and search engines what belongs with what, and what matters most. On most sites they happened by accident. Doing it deliberately costs nothing.
What you will be told
What is working, what is leaking, and what we would do first, in plain language. Not a scored report with 140 items where the three that matter are on page eight.
How long it takes
Technical fixes show up in weeks. Content and authority take months, and anyone who tells you otherwise is selling something. We would rather say that now than explain it in month four.